Bravo TV and Top Chef Season 4 alum, Spike Mendelsohn, continues his foray into American cuisine with the launch of D.C’s newest pizzeria,We, the Pizza. Two years ago, Mendelsohn launched the successful Good Stuff Eatery, a stylish twist on burgers, shakes and fries.We, the Pizzaaims to be something of a revelation, reflecting Spike’s vision of what fresh, unique and fun pizza should be.

For the restaurant’s website, Mendelsohn teamed up with Birmingham, AL-based web firm ASI. “The roots of our software company are in the automobile industry,” says ASI’s V.P. and Senior Developer Mike Strong. “For years our only clients were General Motors and Isuzu of America, but in 2009 we began to see great opportunities with clients ranging from churches to boutique retail shops and now restaurants.”

Since beginning in business web development, ASI has completed over 25 client sites but Lead Web Developer Michael Thomas says it’s not about the quantity. “There are many small firms that will slap your logo on a template and show you the door. That’s not what we’re about. We listen, and then listen some more. Our development process is designed to be collaborative and involve our clients as much as they desire.”

In an industry where creativity is often muted in favor of flash and distractions, ASI delivered a site that is as unique as the restaurant without sacrificing usability and simplicity. “We see web development as digital storytelling,” says V.P. and Marketing Director Gary Adams. “Everyone has a story to tell, and the story is usually so compelling that they’ve gone into business in order to share it. Our job is to get out of the way and let people see a company for who they are: passionate, driven, and talented.”

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The Alabama Franchise Alliance, founded in 2010, is a membership organization of franchisors, franchisees, and suppliers. AFA's goal is to provide valuable resources and connections for our members.  ASI's web development strategy was to increase membership value by providing a powerful membership directory for highlighting the organization's partner-members.  Our work included site design, development, and various marketing materials.

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The Classical School Foundation believes the greatest resource in any school is its teachers. That’s why they were excited to announce the 2010 CSF Symposium and Lyceum.  The CSF needed a easy to navigate mini-site for their symposium and lyceum events.  The sites handled registration for the events as well as serving valuable attendee information.

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Threadcraft Counseling in Birmingham, Alabama is a Christian counseling office experienced in addressing a wide range of personal, relational, professional, and spiritual issues.  Lead by Hal Threadcraft, PhD this organization sought to create a welcoming and informative gateway to potential clients.  ASI created the branding, designed and developed the site, and assisting in content structuring and authoring.

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Alisa Poole is a talented local artist who renown for her visually expressive renditions of local churches.  Alisa, or "Lisy" as her friends call her, sought to create an online home for her paintings and thoughts.  We developed multiple galleries, an integrated blog, and online ordering.

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Oak Mountain is a large congregation of the PCA (Presbyterian Church in America) in Birmingham, AL. Their challenge was to create a site with a style and feeling that matched their contemporary worship which contrasted a very traditional style building they had just completed. ASI designed and developed the site, assisted in content creation and organization, as well as various other components.

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Paper Dolls is a hip stationery and gift shop serving the 280 corridor and the Greystone area of Birmingham. The importance of the owner Ashley Dawson's involvement and presence on the website could not be understated. Customers love the attention she gives and it was our desire to bring the in-store experience to the site. The work included brand clarity, web design, development, artwork, newsletter design, and social networking consulting.

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Extreme Fit Training is a rapidly growing fitness program in Birmingham. Specializing in fitness boot camps, owner and lead instructor Rachel Hunt minces no words about getting great results requires hard work. We guided Rachel in the areas of community management, retaining her past customer's interest and using social networking tools to spread her message. Work included web design, content clarification, online registration and payment, blogging, Facebook integration and newsletter services.

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Thirty-one Eighteen is a handmade baby and bags boutique.  Their products are made for practicality, durability, and style.  ASI designed and developed the logo and website, including customized product catalog, and seamless Blogger template.  Ordering is handled through custom PayPal buttons for no cost to the owner. Visit the site »

The Centsible Shopper is a tool created to assist frugal shoppers in their quest to become better stewards by buying strategically. It is a gathering place of thrifty minds who share cost cutting ideas and save on their grocery budgets.  ASI designed, developed, and deployed the blog site with powerful social features such as Facebook identity, Feedburning, and Email Subscriptions.  The Centsible Shopper is powered by Chameleon CMS. Visit the site »